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Ease the résistance : the role of narrative and other-referencing in attenuating psychological reactance to persuasive diabetes messages
(University of Missouri--Columbia, 2010)
persuasiveness. A 2 (narrative) x 2 (other-referencing) x 2 (message) x 4 (order) experiment tested whether packaging overt recommendations as a story rather than an informational argument (i.e. narrative structure) and highlighting the impact of health decisions...
The effects of stereotypical depictions of African-Americans in web-based news stories presented in conditions with different levels of distraction
(University of Missouri--Columbia, 2010)
[ACCESS RESTRICTED TO THE UNIVERSITY OF MISSOURI AT REQUEST OF AUTHOR.] The study explored how individuals cognitively process stereotype-consistent and stereotype-inconsistent information about African-American characters ...